Friday 24 February 2012

Social Media

Technology is integrated into society much faster than research on its side effects. Social media is a very popular, and now essential, aspect of most people's lives. It allows people to re-connect with/re-discover family, friends and colleagues. Revolution, such as the "Arab Spring", definitely are fuelled by and benefit from social media. Social media applications have several benefits, but people, especially young people use it recklessly and are oblivious of the consequences. 

With the integration of social media into modern society, the tradition meaning or understanding of relationships, such as friendship, has changed. There is some research on the effects of social media on relationships of all sorts. There is evidence that reckless use of social media increases the chances of divorce. More youth are developing an addiction to the internet because of social media. They are constantly bombarded with information which takes over their lives.

Now even employers are using social media to attract talented employees. They are hoping to adapt to the current trends but they fail to see that they are contributing to a social problem in western society.

The negative consequences of irresponsibility are numerous. This CBC documentary, Doc Zone's Facebook Follies, CBC.ca illustrates the negative consequences of social media.

I believe that media literacy courses in elementary school must be redefined to incorporate social media into their curriculum. When I was in elementary school, I found media literacy courses as one of my biggest waste of time because we were being taught "how to use the internet" or other trivial skills. Most of us were better than our teachers these the skills there were teaching. Most parents are unaware of what their children are involved in so are unable to provide the right education at home. However, educators such as teachers are well versed in their students habits and are well equipped to provide the correct education at the correct age.

Tuesday 14 February 2012

Gmail


          My Gmail e-mail account is one of my newest e-mail addresses. I have had it for just over a year. 
         
          When I started using it, I realized that there were many advertisements around my e-mails that were about subjects that I was interested in. Initially I believed that this was a coincidence but later I realized that the frequency is too high.  A friend of mine brought to my attention that Google screens e-mails and chat conversations rigorously. It was difficult to believe that but I knew it was not impossible. As I thought more about this, I wondered if it would be possible to characterize a person just from looking at the advertisement surrounding their Gmail main page.  

          As I started using my Gmail account more often, I realized that not only were the advertisements related to my e-mail content, they were related to my chat conversations. I felt Gmail was intruding my personal life even though "no human being" was to ever read the content. Under no circumstances did I ever imagine my private and confidential conversations being used to generate revenue. Even though I will "never be identified to the advertisers", I felt Google disrespected me by employing their aggressive advertisement targeting algorithm.
         
          Moreover, Google claims that they will never display advertisements based on sensitive matters. I recall a silly ad that was "served" to me regarding some financial service that dealt with sensitive issues and I am certain this was triggered by my friend and I discussing budgeting. Our conversation was very serious and the content was definitely confidential. At the end of the conversation, it felt as if we were mocked my Google when they "served" me that advertisement.